CHINESE TIKTOK DOUYIN CHINA WECHAT PAY HOW TO
With 52% of China’s retail sales forecast to come from e-commerce in 2021, up from 44.8% in 2020, how do you start an e-commerce business in China? In this step-by-step guide, you will learn how to enter the Chinese market and get your e-commerce business off to a successful start.
Given these statistics, brands are now actively developing their e-commerce strategies for the Chinese market. According to World Economic Forum, e-commerce revenue in China is expected to grow to more than $2.5 trillion U.S. A staggering 989 million of its population are Internet users, and in the first four months of 2021 alone, China’s online retail sales were up 27.6% year over year.
At over 1.4 billion people, China is the most populous country on the globe. With rising Chinese consumer awareness comes the desire for higher quality across all industries and product types, from clothing, to cars, to cosmetics.įor retail brands analyzing the growing e-commerce market in China, there are wide-ranging and significant data points that jump out. retailers offer higher quality products at lower prices. They are also catching on to the fact that U.S. To avoid the risk of buying fake beauty products, contaminated milk powder, or counterfeit pharmaceuticals, Chinese consumers have increasingly turned to international shopping.
CHINESE TIKTOK DOUYIN CHINA WECHAT PAY DRIVER
As they become more comfortable with shopping online, consumers are looking for sites that offer a diverse range of international products.Ĭonsumer and food safety is another key driver of Chinese online shopping. These shoppers rely on cross-border e-commerce to purchase international products that are either not available domestically or are too expensive in China. T he rise of e-commerce has given Chinese consumers an unprecedented platform for convenient shopping, where they can enjoy better prices, higher quality products, and an unlimited selection.Īt the same time, a record number of Chinese are going abroad to work, study, and travel, gaining exposure to internati onal brands and products that they don’t have access to in China. The rapid development of this industry-combined with a large and growing digital consumer base-has fueled tremendous growth both domestically and abroad via cross-border e-commerce. What’s more, Chinese consumers are mobile savvy, so much so that even older generations are comfortable with mobile commerce. Tech giants such as Alibaba Group, Tencent and JD dominate a rapidly growing e-commerce ecosystem. China has experienced a significant surge in online shopping over the past several years.
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